FaceBook Tabs


Facebook Fan Pages have been around for some time now. Yet, recent improvements bring additional benefits for business. The best new features is the ability to customize tabs which can be used to:

Increase site traffic: Facebook is currently ranked the #1 Social Network in the U.S. and the 4th most visited site on The Internet by Alexa. So it’s more likely that people visit and revisit your site via your fan page updates than directly.

Strengthen your brand: Personalizing or branding your Facebook URLs make them easy to remember and simple to share: Facebook.com/businessname

Build relationships with your fans: Communicate with your fans and let them know your;
> Latest News/Events & Product Launches
> Exclusive Offers for your Facebook Fans
> Share your latest blog posts via RSS
> Market research – get feedback directly from your customers and stay on the pulse of what they want.

Here are some good examples of major brands using Facebook to increase their conversions:

Redbull

Gap

Ford

Teesey Tees