Approach


Innovation leads one to see the new in the old and distinguishes the ingenious from the ingenuous. – Paul Rand

My approach to every project is simple:

DEFINE. UNDERSTAND. DELIVER.

DEFINE

In my experience, the most important aspect of any design project is knowing where your business is now and where you would like it to go.

UNDERSTAND

Design is not just about making things look good. Design is about creating a meaningful link between your company objectives and the “visual world” through which your clients experience your services. In other words, it’s about your brand.

Every design solution involves understanding your business, your competition and your target market.

DELIVER

With clearly defined marketing objectives in place, it’s time to get creative. I can help you find ways to represent your business and help achieve your goals using design-driven, business-minded solutions.